Everyone is hot on the heels of the European market leader in river cruises, and the core target group of people aged 70 and over is discerning. We generated a bookings record in the company’s history of more than 20 years in the business with our B2B and B2C catalogue campaign. Travel agencies were carefully geared up to communicate with the highly lucrative 40+ target group, which has high purchasing power, and were equipped with the necessary sales support measures.