One retail and three industry entities come together to do good. The result is one of the biggest sustainability initiatives in the Hesse region. The figures to date: more than two million contacts, 115,000 participants in promotions, and donations and earnings totalling €139,000. A magazine, print ads, a website,
a Facebook page, events, PR and a cooperation with the radio station FFH are realised.  The Minister-President of Hesse,
Volker Bouffier, readily signs up to be the initiative’s patron.