Should people have to hide behind an illness? We don’t think so and therefore strongly recommended to DiaExpert that they approach people with diabetes frankly and actively. The ‘Ich bin ein Experte’ (I’m an expert) campaign turned diabetes sufferers into role models.

The campaign was realised online and offline (image campaign, mailshots to existing and new customers), and a store concept was developed for the first DiaExpert shop at Diabetes Center Mergentheim.