The competition between charity organisations has never been so intense. How do you encourage new people to make donations?
Our free promotional pack allowed interested parties (businesses, associations, municipalities) to get straight down to work and become part of Germany’s longest solidarity chain. The results of this were then presented in a high-profile manner with excellent media coverage in the form of an end event held on Frankfurt’s Eiserner Steg footbridge – the longest solidarity chain was strung across the connecting bridge, with the campaign results pegged to it.